Red River to release live-action TV commercial

By Gabriel Weinstein<br />Staff writer

By Gabriel Weinstein<br />Staff writer

RED RIVER — The town of Red River is getting ready for its close-up.

After releasing a TV commercial that promoted the town as a summer destination, Red River officials are planning for a commercial that will highlight its winter activities.

This will be the towns’ first live-action commercial, said Red River Economic Development Director Rebecca Latham. The previous commercials were slide shows of the town with music, she said.

Town council approved the commercial at its meeting Oct. 21. The town will officially sign off on the project at the end of the month after town Administrator Jake Pierce and Mayor Linda Calhoun review the town’s finances, Calhoun said. 

Latham said the village will be able to use the commercial for three years.

“We’ll be able to see the return on investment the next three years as we continue with this campaign,” she said. 

HK Advertising of Santa Fe will produce the commercial. The commercial will tell the story of a couple’s trip in Red River. It will follow them as they spend time on the bridge behind the conference center, snow shoe, ski, shop on Main Street and watch the torchlight parade.

Councilor Ben Richey said the ad will help the village attract young couples and empty nesters. Pierce said the town should have looked into TV commercials earlier.

“I think it’s a change we waited too long to start making. I think the other film we did points that out. This is just a continuation. I think it’s a really good deal,” he said.

Filming will begin when there is a substantial amount of snow, Latham said. She said she expects that the commercial will run during part of this winter. 

The commercial will cost approximately $33,000 to produce. It will air in the San Antonio, Austin, Amarillo, Albuquerque and Oklahoma City markets.